Everything We Do - Inside & Out

Pipeline Revenue Audit

Identify Where Revenue Is Being Lost

Before scaling traffic, we review your current setup.

We analyze:

• Cost per lead (Google Ads, local service ads, referrals)

• Cost per booked estimate

• Landing page conversion rate

• Call answer rate & missed calls

• Speed-to-lead response time

• Follow-up gaps

• Close rate & job value

Most roofing companies discover they're losing 20-40% of potential revenue due to internal issues - not lack of website visitors.

Outcome:

A clear breakdown of where opportunities are and what is costing you monthly.

Estimate Capture System

Turn Every Call, Email, and Form Submission Into a Booked Job

Traffic without conversion is expensive.

We Build:

• Professional business websites

• High-converting roofing landing pages

• Direct response funnels

• Click-to-call optimization

• Missed-call text-back automation

• Instant lead routing

• Automated booking reminders

The goal isn't 'more leads.' The goal is more booked estimates from calls you already get.

Outcome:

Higher conversion rates and lower cost per booked estimate.

We manage and optimize:

• Google Local Services Ads (LSA)

• Google Search Ads

• Retargeting campaigns

• Storm-triggered ad campaigns (when applicable)

Every campaign is tied to:

• Cost per lead

• Cost per booked estimate

• Cost per sale

No vanity metrics. No 'impression' reports. Just performance.

Outcome:

Efficient traffic acquisition that feeds a properly built pipeline.

Paid Traffic Optimization

Lower Cost Per Job. Increase Lead Quality.

ConvertIQ focuses on a businesses long term growth by building from the foundation up. We develop a custom website design to convert visitors into customers, install automation systems, and create predictable revenue flow.

If it doesn't improve your business performance, we don't do it.

Studies show the first 3 Google results capture over 50% of clicks.

53% of mobile visitors leave a website that takes longer than 3 seconds to load

Follow-Up & Recovery Automation

Recover the Revenue Businesses Leave Behind

Our systems automate SMS & email outreach for:

• Customer no-shows

• Unclosed estimates

• Insurance delays

• 'Need to think about it' customers

• Seasonal follow-ups

Most companies only follow up once. That't not enough.

Revenue is often sitting in your CRM - untouched.

Outcome:

Higher close rates without increasing ad spend.

Revenue Tracking & ROI Dashboard

Know Exactly What Each Channel Produces

Ongoing Tweeks & Growth

Once the System Is Tight, We Scale It

Our systems track:

• Cost per lead

• Cost per booked estimate

• Show rate

• Close rate

• Revenue per ad channel

• New customer cost

• Return on investment (ROI)

If you're not measuring, you're not growing which means you're stalled.

You should never wonder: 'Is marketing working?'.

You should know.

After conversion leaks are fixed, we:

• Increase traffic strategically

• Expand service areas

• Test new campaign angels

• Improve booking rates

• Increase lifetime value

We scale only after efficiency is proven. Otherwise, you'll burn through money.

Growth without structure creates chaos.

Growth with structure creates a predictable future.